How to make a Car Customization and Modification Business

Is your car slow? Does it need new lights? Do you go to the parties and have your car shown with a little shame that says “My Car is Old”?

That puts us then to this article that could change that ugly, slow, or OLD car into something new, hype, and ofcourse… FANCY!

As I have often said: Nothing beats that annoying faded glory with a good ole shiny wax and also a modified-custom-built car parts to enhance your “road partner” and impress the masses.

In my eBook, I will discuss there the benefits of going with the luxury business in the Philippines and that includes CARS and VEHICLES.

So on this article, I will discuss one of the lucrative business in the Philippines:


“The Car Customization and Modification Business”


What is a Car Customization and Modification Business?

Car modification business and customization, is a business on which you could either modify or customize a stock car/vehicle to a better performance vehicle. You can modify the engines and create more Horsepower (HP) or change the transmission system to a smoother one for faster delivery of manual clutch system.

You could also enhance the looks of your car by putting in custom made bumpers, sideskirts, cargo tray, lights, bullbars… etc.

This Business is so unique to its profitability due to its demand with the young and booming middle class and high class citizens of the Philippines. There is also a niche of car enthusiasts for all brand of cars known here in PH. And that is the reason why, even if there is a recession, this industry will always boom due to the fact the PH is a consumer type economy.

The business itself could be started in as low as 20,000 Php. Mostly, this business will require your own mechanical or engineering experience when it comes to performance upgrade. But for exterior and interior upgrades, all you need is a keen eye, a good aesthetic aptitude, and a lot of sales talk.

Yes! sales talk. This business will require you talk with clients because car owners in the Philippines are quite sensitive with their own cars. They avidly obsess with it, and technically, it is a status symbol of a Filipino (other than cellphones). So you have to be personal when taking this business as Filipinos like to know how you DEAL with their babies (cars).  But here’s the good part. You could do this business just right at your house’ garage.


License and Permits:

Technically, you need one for selling and retailing parts. For modification and custom, you may opt to have your own site and rent monthly but you might have to get:

DTI Registration

Municipal Business Permit

Tax and BIR Receipt/Forms

So what if you do not want to get one? or better yet you just want to do this as a hobby?

I explained in my eBook that, as an entrepreneur, we opt to go LEGAL in every way possible. But the thing is, this business will need you to capitalize a lot of money in an instant! In the meantime, you might also have to ensure you have the capability but also the NETWORK of people i.e. CLIENTS to be your prospective customers.

Those take time.

But as I have said, this is the Philippines, and credibility is a must. So where do you start with this? At your office? at a New Garage in Uncle Ben’s?

No… a better alternative is your own house garage or a personal plot of land on which you could do this business scott free. That’s right…. bootlegging. Or let’s just call it, INDEPENDENT. A lot of Filipinos do that nowadays. Mind you that I go to carshows just to know that they had their sound and lights installed in a illegitimate bodyshop (or talyer we call it.).

That is actually not illegal, matter of fact, that is a good business starter over there. Before you go FULL PROFESSIONAL with all the bells and whistles of permits which may cost a little bit (and legal setbacks too for some i.e. foreign), you could just do this business on your own garage and interact with your prospective clients personally. You will also take less risks as you could only provide what you can do and you only deal with the people you know, so a good rapport (credibility) is achievable before you even start for a BIGGER PROJECT.

For Example:

JBL sound system.


I actually have a friend from Highschool and we call him Jack.  His business is to ask his local neighbors and even batchmates for a sound customization deal for their cars. He usually spends 10,000 Php worth of JBL Speakers and mount them on his client’s car. Typically, with all the labor, he racks in 14,000 Php. Or sometimes he installs double-din stereo kits with LCD/LED screen, for the cost of 25,000 Php. That’s a profit! Plus, he does this at his spare time… and, wait for it… at his GARAGE.


Prospective Modification/Custom Vehicle Upgrades:


  • Exterior (Bumpers, Sideskirts, Bullbars.. etc)
  • Lights
  • Cargo Trays
  • Custom Paints
  • CCTV Cameras/Rear Camera
  • Alarms
  • Caddies
  • Wheels
  • Doors (Lambo or Suicide Doors)


  • Belts
  • Seats
  • Leather and Upholstery
  • Stereo
  • Screens LCD/LED
  • Mouldings
  • Interior Camera
  • Misc. Gadgets


  • Engine Upgrade
  • Pulley Upgrades
  • Belt Upgrades
  • Turbo or Supercharger Upgrades
  • Manifolds
  • Exhaust Piping
  •  NITRO

There are other modifications out there that I may have not put in here but you get the idea. It is all about getting a profit by providing custom parts and services.

Usually, for a car, a straight stock mitsubishi adventure, offers great gas mileage and comfortable multi seat capability. Is one of the favorites of a Filipino family guy, savvy for that gas and performance rating. But, sometimes one may think that the old faithful car (I call every car old faithful), might need some good new shining too and performance upgrade too. You could change its bumper and upgrade with a bullbar. Change its pulleys or opt for a better turbocharger for more JUICE! One of the most common stuff they put it on these AUVs (Asian Utility Vehicles) is a CARGO TRAY (They Cost 15,000 to 20,000 Php). Just do your math and you could just put in a labor fee that is affordable.

To sum it all, car customization and modification in the Philippines had been the hype ever since the adoption of the first Willy Jeep made in World War 2, now modified as a jeepney and is used as a public transportation here in PH.

From supras to Rvs, from the well known jeeps and even motorcycles- modification business sparked the Filipino masses- even the foreign taste- a gist of the fast road life and adventurous speed of the highway.

Now at this age of economical boom of vehicular business, one must actually think: “what could be done to pump more juice on my car” or better yet the infamous term

“Pimp My Ride!”

and those sentiments my friends, and fellow expats, is what makes profit flow in the hands of a good car modification businessman.

If you want to be successful within the trade of car modification and customization, go ahead and get my eBook: Living Successfully in Philippines: An expats guide to career and business success.

With that, I bid you a successful business and let me know! Maybe you could be the next custom tycoon here in the Philippines.



"Jay Penn" is a Financial Literacy Mentor and Investor who is best known for his Book "Polymath's Profit". He is also an expert in the field of Maritime, Engineering, and Emergency Medical from his past careers. Experienced with Security Analysis, Crisis Prevention, Contingency Planning, and Global Maritime Distress Safety System. Currently instructs Nautical Sciences and is an avid Researcher of Business and Economics. He is also recognized as the "Top Maritime Instructor" for 3 consecutive years in the Maritime Education from 2014; raising the standard for the Maritime Industry and Training.

2 thoughts on “How to make a Car Customization and Modification Business

  • December 27, 2017 at 7:57 am

    I had my first mobile Food Truck in (BLANK) Builders Philippines. Low price but high quality! Staffs are friendly and very accommodating. Thumbs up sa company na to! You can visit their website at (SORRY NO UNAUTHORIZED ADS)


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